ESPRO

IDENTITY

BRIEF — Develop a visual identity for ESPRO that resonates with young people. The identity should be modern and include a variety of graphic elements that provide versatility and creative freedom. The goal is to create a strong connection with the youth while allowing for diverse and dynamic visual applications. / ESPRO is a Brazilian institution that provides professional training and development to prepare young people for the job market.
SOLUTION — Using ESPRO’s core pillars as a foundation, we developed a visual style for each job profile, all featuring elements, fonts, and colors that reinforce ESPRO’s brand image. Each visual style is unique but maintains the overall brand identity.

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